Rochelle Flack is a specialist in digital content strategy and operations.

Fueled by metrics and metadata, her background spans curation, creative, distribution and rights management.

In a fast-evolving and often opaque digital landscape, Rochelle takes particular interest in ensuring artists are empowered with knowledge.

Formerly at TikTok, she built music content and editorial operations across Australia and New Zealand. Now based in London, Rochelle works campaigns globally.

As a teenager, she founded music publication Casual Band Blogger. Rochelle also spent a number of years as a community radio presenter and street press contributor.

A mentor through SYN and AIR’s Women in Music Program, she has has been profiled by One Of One, guest lectured at Collarts and spoken at conferences Sound Advice, FEEDBACK, Indie Con and CHANGES.